Lendon of Huntsville is placed in the Connoisseurs Category

I found a little information I thought I'd share with folks looking to purchase homes as well as businesses here in Lendon. This information comes from ESRI's tapestry segmentation document. I hope you will find it useful. Of course if it is not clear at first what exactly is being represented please feel free to download the full documentation and check it out.

For more than 30 years, companies, agencies, and organizations have used segmentation to divide and group their consumer markets to more precisely target their best customers and prospects. This targeting method is superior to using “scattershot” methods that might attract these preferred groups. Segmentation explains customer diversity, simplifies marketing campaigns, describes lifestyle and lifestage, and incorporates a wide range of data. Segmentation systems operate on the theory that people with similar tastes, lifestyles, and behaviors seek others with the same tastes—“like seeks like.” These behaviors can be measured, predicted, and targeted. Esri’s Tapestry Segmentation system combines the “who” of lifestyle demography with the “where” of local neighborhood geography to create a model of various lifestyle classifications or segments of actual neighborhoods with addresses—distinct behavioral market segments.

This thematic map illustrates the locations of ESRI  Tapestry Segmentation clusters in the United States in 2010. Tapestry Segmentation, Esri's geodemographic market segmentation system, classifies U.S. neighborhoods into 65 segments [PDF] based on their socioeconomic and demographic composition [PDF]. For a broader view of markets, segments are grouped into 12 LifeMode Summary Groups that reflect lifestyles/life stages and 11 Urbanization Summary Groups that show levels of affluence and population density.

USA_Tapestry Tapestry Block Groups 1, Top Rung 2, Suburban Splendor 3, Connoisseurs 4, Boomburbs 5, Wealthy Seaboard Suburbs 6, Sophisticated Squires 7, Exurbanites

8, Laptops and Lattes 9, Urban Chic 10, Pleasant-Ville 11, Pacific Heights 12, Up and Coming Families 13, In Style 14, Prosperous Empty Nesters 15, Silver and Gold 16, Enterprising Professionals 17, Green Acres 18, Cozy and Comfortable 19, Milk and Cookies 20, City Lights 21, Urban Villages 22, Metropolitans 23, Trendsetters 24, Main Street USA 25, Salt of the Earth 26, Midland Crowd 27, Metro Renters 28, Aspiring Young Families 29, Rustbelt Retirees 30, Retirement Communities 31, Rural Resort Dwellers 32, Rustbelt Traditions 33, Midlife Junction 34, Family Foundations 35, International Marketplace 36, Old and Newcomers 37, Prairie Living

38, Industrious Urban Fringe 39, Young and Restless 40, Military Proximity 41, Crossroads 42, Southern Satellites 43, The Elders 44, Urban Melting Pot 45, City Strivers 46, Rooted Rural 47, Las Casas 48, Great Expectations 49, Senior Sun Seekers 50, Heartland Communities 51, Metro City Edge 52, Inner City Tenants 53, Home Town 54, Urban Rows 55, College Towns 56, Rural Bypasses 57, Simple Living 58, NeWest Residents 59, Southwestern Families 60, City Dimensions 61, High Rise Renters 62, Modest Income Homes 63, Dorms to Diplomas 64, City Commons 65, Social Security Set 66, Unclassified

It is very cool that the Jones Valley area including Lendon of Huntsville has been placed in the Connoisseurs category!  Demographic Residents of Connoisseurs neighborhoods are somewhat older, with a median age of 47 years. Approximately 70 percent of the population is married. Although residents appear closer to retirement than child-rearing age, 30 percent of the households are married couples with children living at home. Ethnic diversity is negligible. Socioeconomic With a median net worth of $708,781, Connoisseurs are second in affluence only to the Top Rung segment. This market is well educated; 64 percent of the population aged 25 years and older hold a bachelor’s or graduate degree. Employed residents earn wages from high-paying management, professional, and sales jobs. Many are selfemployed; the rate is twice that of the national average. They have a median household income of $121,368 and supplement their salaries with income from interest, dividends, and rental properties.

Thanks to IMapApps for processing this data from ESRI for us!